Not every AI product is an agent that talks. Some solve problems in domains where the "conversation" is something else — in the case of Davi, the domain is sound. It's a rehearsal and performance studio in the cloud, and it shows that the same product discipline I apply to customer support holds anywhere the right technology removes real friction.
The problem: rehearsing is expensive, tied down, and complicated
Anyone who plays knows the friction. Rehearsing requires space, equipment, people in the same place at the same time. Live performance has its own technical barriers. Much of music's friction isn't artistic — it's logistics and infrastructure. You want to play, rehearse, perform; and you spend half your energy on the room, the cable, the recording, the distance.
That kind of friction — repetitive, technical, sitting between the person and what they want to do — is exactly what technology should absorb. It's the same pattern I look for in any domain.
The idea: move the studio to the cloud
Davi takes rehearsal and performance out of their physical constraints and puts them in the cloud. What once required being physically present in a studio now happens in a digital environment, accessible from wherever the person is. The product takes on the heavy infrastructure — the boring part — so the musician is left with the part that matters: playing.
The product point here is the same one that guides all of my projects: the innovation isn't in inventing the music, it's in removing the friction between the person and what they already want to do. Nobody wakes up wanting to "manage studio logistics." People want to play. The product that eliminates the obstacle wins.
Why audio in the cloud is a serious engineering problem
Just like real-time voice in a call center, audio in the cloud isn't trivial. Latency, quality, synchronization — sound is unforgiving of delay and failure. An audio product that "almost works" doesn't work: the ear notices every millisecond out of place. That makes Davi a media infrastructure problem, not just another app — the same kind of technical rigor that separates a demo from a product in any real-time domain.
What Davi teaches about my method
Davi is different from my support products — it's audio, it's music, it's creative. But the backbone is identical:
- Find the real friction. In Davi, it's the physical logistics of rehearsing. In other products, it's repetitive support.
- Use the right technology to dissolve that friction. Cloud and audio infrastructure here; conversational AI and WABA there.
- Ship it live, actually resolving the problem. Not a pretty concept — a product people use.
That's why I don't lock myself into a single sector. Telecom, fintech, support, audio — what repeats isn't the domain, it's the method: find the obstacle, apply the right technology, put it live. Davi is that method applied to sound.
I build digital products end to end, from diagnosis to deploy — including the non-obvious ones. If you have a domain with friction to dissolve, let's talk.